Professional commercial exhibition halls are different from other types of exhibition halls, and their ultimate goal is to enhance the company's image, promote new products, and even make business negotiations successful. Therefore, in the lighting design of commercial exhibition halls, there are several special purposes:


(1) Attract the attention of potential consumers. In commercial displays, in addition to shaping spatial forms and matching colors, the use of lighting is an important means of attracting the attention of visitors, especially potential consumers. For example, increasing the brightness of the lights on exhibits or exhibition stands appropriately, strengthening the overall lighting, and emphasizing the brand characteristics in the layout. In commercial exhibition halls, the design of display windows should use alternative artistic expression techniques, combined with lighting treatment, to create a strong visual impact. You can also use the variation of light intensity and control the direction of projection. Make the display space more three-dimensional.



(2) Create a comfortable visiting environment and negotiation atmosphere. Comfortable lighting will increase the duration of visitors' stay, allowing them to carefully and comprehensively understand the exhibits, find more details from them, and find purchasing reasons that suit them. Usually, the commercial display space is dominated by transparent lighting, which appears spacious and bright, and exhibits are clearly visible.



(3) The lighting positions are clearly arranged. Based on the needs of commercial display functions, the intensity of lighting can be adjusted to indicate the master-slave relationship between various parts of the exhibition hall, distinguish display space, and achieve good display effects, effectively promoting commercial interests in the exhibition.